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INSIGHTS
Welcome to Insights, a space for leaders in motion. Whether you're a professional navigating career transitions, or an executive refining your presence, this blog is designed to meet you where you are, and help you move forward with intention. These posts are crafted to inspire action, deepen awareness, and support the kind of leadership that leaves a lasting impact.
Being Ghosted by a KOL Tip #3
Did you ghost someone this week? The call to action in our last post was to monitor who you respond to and what messages you left...
Jul 15, 20242 min read
Being Ghosted by a KOL Tip #2
The art of being an impactful MSL includes ensuring communication lines stay open and avoid ghosting altogether. A lofty goal but can be...
Jul 10, 20242 min read
Being Ghosted by a KOL Tip #1
Ghosts might not be real, but ‘ghosting’ sure is. It is ubiquitous in our society, happening in both our personal and professional lives....
Jul 8, 20242 min read
Meeting Your KOL Tip #3
Today’s post is about the real you! Think back to our first meeting with someone we admire, someone who holds some power over us, who has...
Jul 3, 20242 min read
Meeting Your KOL Tip #2
In our last post we reflected on positioning in your mind’s eye: your feelings about who this KOL is and where you are in relation to...
Jul 1, 20242 min read
Meeting Your KOL Tip #1
How do you feel when you are meeting someone in authority for the first time? How about that new KOL who means a great deal to you (and...
Jun 26, 20242 min read
Handling Objections Tip #5
With preparation, being challenged by a KOL won’t have you running for the door, even when you’re taken by surprise. Be sure your...
Jun 24, 20241 min read
Handling Objections Tip #4
Our last post was concerned with probing physician interest. This post is an example of an AdBoard turning into an AdBORED. In an...
Jun 19, 20241 min read
Handling Objections Tip #3
Uncomfortable asking probing questions? Understandable! Our relationships with KOLs are critical and may feel fragile as they are...
Jun 17, 20241 min read
Handling Objections Tip #2
Our last post suggested you “engage” rather than attempt to “please.” Confronted with a strong objection (or criticism) the ‘response’ is...
Jun 12, 20241 min read
Handling Objections Tip #1
What is your gut reaction to objections and challenges (sometimes with emotion or worse, cold logic!) from a KOL? The art of being an...
Jun 10, 20241 min read
How Doctors Think and How you Should Too Tip #4
These are the REAL silent questions KOLs have for MSLs: 1. What ya got for me? 2. How does this relate to my patients? 3. Who are you? 4....
Jun 5, 20242 min read
How Doctors Think and How you Should Too Tip #3
If we think like a doctor, WE are not what is that important to them. Time and patients and safety are what's really top of mind, and not...
Jun 3, 20241 min read
How Doctors Think and How you Should Too Tip #2
One of Kevin's mentors, Nido Qubein, president of High Point University in North Carolina reminded him that when you know how someone...
May 29, 20241 min read
How Doctors Think and How You Should Too Tip #1
How fast can you talk under pressure? Many years ago, working with a team of Medical Science Liaisons preparing to present to a panel...
May 27, 20242 min read
Understanding your KOL's Interests | Tip #2
Using the nuances of conversation to unveil the KOL’s uniqueness is the next part of this series. In our last post we discussed the...
May 22, 20242 min read
Understanding your KOL's Interests | Tip #1
Knowing your KOL and their interests is critical to your success as an MSL. The art of understanding, and then engaging through those...
May 17, 20242 min read
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