STRATEGIC GUIDANCE ON HOW AND WHEN TO BUILD MSL TEAMS
 

At Petrichor Medical Affairs Consulting, we provide strategic guidance on the most opportune time to build and expand Medical Science Liaison (MSL) teams. In alignment with your field medical strategy, our guidance covers everything from determining the right time to scale up MSL teams based on product lifecycle and the competitive landscape, to determining the structural framework that supports efficient team integration into your broader medical affairs capabilities. This service ensures that your MSL team is not only set up for success but also fully aligned with your corporate objectives, optimizing their impact from the outset.

​

​

DEVELOPMENT OF STRATEGIC AND TACTICAL PLANS FOR MSL TEAMS
 

Our service in developing strategic and tactical plans for MSL teams involves creating detailed, actionable strategies that are specific to your company’s needs. We establish clear goals for your MSLs that may include enhancing scientific knowledge dissemination, optimizing stakeholder engagement, and supporting clinical trial initiatives. Our tactical plans then break these strategic objectives down into achievable tasks, complete with timelines and resources, ensuring that every team member knows their responsibilities and how they contribute to the team’s overall success. This planning process is crucial for maintaining focus and measuring progress against key performance indicators.

​

​

ONBOARDING, TRAINING, AND COACHING FOR MSLS AND MSL MANAGERS

​

Our comprehensive service for onboarding, training, and coaching MSLs and their managers aims to build a foundation of knowledge and skills that are pivotal in the pharmaceutical industry today. Initial onboarding includes industry/company standards, healthcare compliance, and essential scientific knowledge. Following this, our training modules are tailored to cover advanced topics such as strategic communication, transformational skills, and effective stakeholder engagement. Regular coaching sessions are provided to reinforce learning, address real-world challenges, and ensure that MSLs and managers continue to develop their core competencies and leadership skills, keeping them motivated and impactful in their roles.
 

​

CREATION OF MATERIALS TO SUPPORT SCIENTIFIC EXCHANGE BETWEEN MSLS AND KOLS
 

To facilitate effective scientific exchanges between Medical Science Liaisons (MSLs) and Key Opinion Leaders (KOLs), we specialize in the creation of high-quality, informative materials. These materials are crafted to support the clear and accurate dissemination of scientific data, including slide decks, briefing documents, and discussion guides to be used during face-to-face or virtual engagements. Each piece is tailored to ensure compliance with regulatory, legal, and compliance standards while being engaging and informative. This service enhances the credibility and effectiveness of MSLs in their discussions with KOLs, fostering productive relationships and advancing medical knowledge.
 

​

PLANNING AND EXECUTION OF INITIATIVES (I.E., ADVISORY BOARDS, CONGRESSES), INCLUDING TRANSLATING MEANINGFUL INSIGHTS INTO ACTION
 

Our planning and execution service for key initiatives such as advisory boards and medical congresses includes meticulous organization and strategic direction to optimize impact. We handle all aspects, from logistical arrangements to content development, ensuring that each event is not only successful but also yields actionable insights. Post-event, we focus on translating these insights into strategic imperatives that align with broader medical / company objectives. This approach ensures that the valuable information gathered during these initiatives is effectively integrated into your company’s strategic framework, driving informed decision-making and strategic planning.
 

​

COMMUNICATING THE STRATEGIC VALUE OF MEDICAL AFFAIRS, INCLUDING THE MSL TEAM, IN A PHARMACEUTICAL COMPANY
 

Communicating the strategic value of medical affairs, including that of the MSL team, within a pharmaceutical company is crucial for internal alignment and resource support. Our service focuses on highlighting the critical role that medical affairs plays in advancing patient outcomes and driving business success. We develop communication strategies and materials that articulate the tangible benefits brought by medical affairs, from driving clinical development to enhancing scientific knowledge, to the insights gained from scientific exchange. This not only elevates the profile of medical affairs within the company but also ensures continued investment and support from key stakeholders, demonstrating the integral role of medical affairs in achieving corporate goals.

​