INSIGHTS | Petrichor Consulting

I am excited to share insights on the art of being an impactful Medical Science Liaison (MSL) through a collaboration with Kevin E. O’Connor, an esteemed Executive Coach.

In this blog, we touch on key strategies and perspectives that can enhance your role as an MSL. For a deeper dive into these topics, join our LinkedIn MSL community and join our mailing list to receive the complete tip series delivered right to your inbox.

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Jul 102 min

Being Ghosted by a KOL Tip #2

The art of being an impactful MSL includes ensuring communication lines stay open and avoid ghosting altogether. A lofty goal but can be...

Jul 82 min

Being Ghosted by a KOL Tip #1

Ghosts might not be real, but ‘ghosting’ sure is. It is ubiquitous in our society, happening in both our personal and professional lives....

Jul 32 min

Meeting Your KOL Tip #3

Today’s post is about the real you! Think back to our first meeting with someone we admire, someone who holds some power over us, who has...

Jul 12 min

Meeting Your KOL Tip #2

In our last post we reflected on positioning in your mind’s eye: your feelings about who this KOL is and where you are in relation to...

Jun 262 min

Meeting Your KOL Tip #1

How do you feel when you are meeting someone in authority for the first time? How about that new KOL who means a great deal to you (and...

Jun 241 min

Handling Objections Tip #5

With preparation, being challenged by a KOL won’t have you running for the door, even when you’re taken by surprise. Be sure your...

Jun 191 min

Handling Objections Tip #4

Our last post was concerned with probing physician interest. This post is an example of an AdBoard turning into an AdBORED. In an...

Jun 171 min

Handling Objections Tip #3

Uncomfortable asking probing questions? Understandable! Our relationships with KOLs are critical and may feel fragile as they are...

Jun 121 min

Handling Objections Tip #2

Our last post suggested you “engage” rather than attempt to “please.” Confronted with a strong objection (or criticism) the ‘response’ is...

Jun 101 min

Handling Objections Tip #1

What is your gut reaction to objections and challenges (sometimes with emotion or worse, cold logic!) from a KOL? The art of being an...

Jun 52 min

How Doctors Think and How you Should Too Tip #4

These are the REAL silent questions KOLs have for MSLs: 1. What ya got for me? 2. How does this relate to my patients? 3. Who are you? 4....

Jun 31 min

How Doctors Think and How you Should Too Tip #3

If we think like a doctor, WE are not what is that important to them. Time and patients and safety are what's really top of mind, and not...

May 291 min

How Doctors Think and How you Should Too Tip #2

One of Kevin's mentors, Nido Qubein, president of High Point University in North Carolina reminded him that when you know how someone...

May 272 min

How Doctors Think and How You Should Too Tip #1

How fast can you talk under pressure? Many years ago, working with a team of Medical Science Liaisons preparing to present to a panel...

May 222 min

Understanding your KOL's Interests | Tip #2

Using the nuances of conversation to unveil the KOL’s uniqueness is the next part of this series. In our last post we discussed the...

May 172 min

Understanding your KOL's Interests | Tip #1

Knowing your KOL and their interests is critical to your success as an MSL. The art of understanding, and then engaging through those...

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