“Stump the Band”... or “Stump the MSL”? Part 2

Last week, I shared a story about “Stump the Band” and how getting stumped by a physician can feel a lot like being under the lights on live TV.

So here are some ideas next time you are left for words:

• If your doctor is over 50 years old, try this:

“Do you remember The Tonight Show with Johnny Carson? They had a bit called ‘Stump the Band,’ remember that? Well Dr. _____, you just reminded me of that because you just ‘Stumped the MSL’! I’m going to get you an answer later today and will email it to you… and boy am I glad my boss wasn’t here!”

If your doctor is under 50, just tell her that her parents will remember. Don’t fake, or BS, or be wrong. Admit it, promise an answer, and move on.

• A go-to approach: admit you don’t know, jot a written note, and ask, “May I ask a bit more about your question?” There’s often a “Question Beneath the Question” worth exploring.

• Another option: frame how you’d approach the issue. Invite the KOL into your thinking: “Was there a particular patient who prompted that question?”

• Keep the conversation going. Your job isn’t to please—it’s to engage as a social equal. Ask about medical school or their choice of specialty. People love to share their stories.

• After the meeting, draft an email immediately. If you wait, it might not get sent at all. And that follow-up can be just as impactful as your visit.

What techniques have helped you when you’ve been caught off guard in a KOL conversation?